influencer marketing.

i originally started this blog about 7 years ago to show my family and friends back home (i’m originally from ohio) the beauty of the West, hence the title, The Egg (thats me!) Out West.  i’ve always been obsessed with beautiful photography and truly enjoy writing so when i found a way to combine the two, i gave it a whirl.  over the years, an entire industry has emerged from the word “blog”, and i’m so glad i jumped on this train when i did as it has opened so many doors for me, has allowed me to start my own business, and work and create relationships with insanely awesome brands like Old Navy, H&M, and Justin’s Boots.

influencer marketing is a new concept to most, but for us long time bloggers, it’s something we’ve been doing for years. i was so honored to be chosen for Collectively, Inc, one of the top influencer marketing agencies in the business! to be considered amongst big time bloggers is so flattering for this wyoming gal and has reassured me to keep at it. it has given my style and voice validation, and more confidence!

working with Collectively has been amazing, as they do all of the back end work of connecting brands with the right bloggers. i see them as the middle man working for me, as well as for the brand, to help facilitate beautiful things! to me, it’s a no-brainer for brands to partner with bloggers and allow them to showcase certain products or campaigns using their unique voice. when you give creatives free reign, truly amazing things can happen!

brands contact me all of the time and 9 times out of 10, i don’t think their message is the best for me and my readers.  as a blogger, i see my blog and social media channels as a true reflection of myself and don’t take any old promotion just to make money.  i truly believe readers can feel it when you try to do that.  Collectively does all of that vetting for me!  they know their bloggers, their data numbers, their reach, and their style and only contact me when they know its the perfect match.  it’s a win-win for everyone!

all images by Ashley Merritt Photography // this sponsored post was brought to you by my FAVES at Collectively, the best influencer marketing agency out there // all images are from campaigns facilitated by Collectively!
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